Pitch Night: A Night of Inspiration and Opportunity
- Apr 23
- 2 min read
Updated: Apr 27
On April 22nd, entrepreneurs, investors, industry experts, and representatives from the ecosystem gathered at Folkets Hus in Hammarkullen to participate in Pitch Night—a significant initiative by Destination Invest as part of the Destination Innovation project.
Seida Shabanoska, Investment Manager at Destination Invest, served as the evening's moderator. She kicked off the event by sharing the background of the project and emphasized the importance of sustaining and developing the collective engagement beyond the event itself.
Four companies took to the stage to pitch their ideas:
Leila Juman & Medipass, Roberto & Sentika Tech AB and Liju Alex, Jose Jobe & NorrSwift – QLX Informatics AB, who have been part of the project and received valuable support and coaching in recent months to refine their business strategies and pitches.
Tabassum Jahan & Mammomera had a spontaneous opportunity to join the stage as the evening's wildcard.
The program also featured several panel discussions, beginning with inspiring figures: Yahye Bile, Amin Al Qatanini, Abdirahman, and Nenad Nikolic. We were later joined by board representatives Gabriel G. Ghavami and Mats Torring, and the night concluded with a conversation with our partners, including Kristin Mari Riera, Helene Öhrvall, Alex Hilsp, Karin Broman, and Victoria Lines.
An expert panel provided valuable feedback and posed questions to the pitching companies, consisting of Gabriel Ghavami, Mike Debelak, Nikola Mirkovic, Tarja Zudemberg, Mia Ekdahl, Debbie Lygonis, and Kristofer Lind.
Pitch Night was not only a source of inspiration from the stage but also offered numerous opportunities for networking and building valuable relationships during the mingling sessions.
Participants left energized and eager for the next occasion.
Destination Innovation is part of a broader initiative that will culminate in a pitch night in spring 2026. Through this program, Destination Invest and its partners aim to:
create more role models in Gothenburg’s high-potential areas,
give entrepreneurs access to the ecosystem, financing, and expertise,
and accelerate innovations that contribute to long-term economic and social development.
The mission is to highlight and support the potential that already exists, giving more entrepreneurs the opportunity to turn their ideas into reality, while inspiring others to do the same.
About Destination Invest
Destination Invest is an initiative by Volvo Cars, Stena Fastigheter, the Framtiden Group, and GU Ventures, in collaboration with Business Region Göteborg. They have joined forces to create an investment company aimed at fostering profitable and socially beneficial growth in areas where entrepreneurs struggle to access risk capital.
Destination Invest empowers entrepreneurs by connecting them with investors and the local ecosystem. Our goal is to elevate the next generation of role models from Gothenburg’s high-potential areas, such as Tynnered, Hammarkullen, Lövgärdet, Hjällbo, Biskopsgården, and Bergsjön and provide access to the resources, networks, and support needed to grow.
By investing in these areas, Destination Invest contributes to long-term societal development and economic growth.
Investing in Potential, Empowering Communities.
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